Mäele (pronounced: Máel) is french, meaning having high goals and ideals, desiring the finer things in life. A true Mäele is friendly, likable, and very artistic. Our main inspiration comes from Paris, France. 

After three years of preparation and hard work, Mäele finally launched their first collection in November 2019. The founder of the brand is Eirín Kristiansen, also known as a Scandinavian content creator and bestselling author of Career and Self-Improvement books. The brand is true to Eirín's personal style:

"I've always been inspired by Parisians when it comes to style and fashion. Most importantly, how they so effortlessly pull off any outfit with a tone of confidence. It's all about finding the right balance between looking dressed up and laid-back, and my inspiration for Paris is (and always will be) a part of Mäele's DNA.

My wish is to make every Mäele girl feeling comfortable and good about herself as soon as she enters our world. The secret behind great style is to feel good in what you wear. Clothes aren't going to change the world, the women who wear them will. And we might as well look très chic while doing it!"

Xx Eirín